Sunday, June 28, 2009

Attraction Marketing Done Right - Part 2

Network Marketers, especially new ones, have the misconception that Attraction Marketing is the answer to their prospecting woes, bringing them endless leads, affiliate commissions and building huge downlines thru the simple act of creating blogs, videos and capture pages. What many are quickly finding out however is that it’s not the turn key, instant success formula that they were looking for.

There's no such thing as instant automated success. It’s true for Network Marketing. It's true for everything in life.

Here's what's happening:

People work the business for a period of time and though they know results are never immediate, frustration begins to set in due to the seeming lack of progress. Couple that with the often inability to cover the cost of their monthly orders, and what we have is a large number of disgruntled and even desperate Network Marketers searching for solutions outside of what their upline and their teams are teaching them (that is if they even have an upline helping them and a team to plug in to).

This actually is what led to the birth if you will of Attraction Marketing. It was to be the answer to every Network Marketer’s prayers, a fresh new strategy completely different from anything anyone had done before that was going to make prospecting and recruiting much simpler and the incomes we all dream of in Network Marketing much more achievable.

But it’s not that at all.

In terms of simplicity, it’s no easier than any of the traditional methods of prospecting. In fact, it can be downright daunting for many who don’t know their way around the World Wide Interweb. It’s no more effective than anything that’s been done in the past. Great success stories come from all manner of prospecting methods. And sure, one has access to an exponentially larger audience online than they do in their local community but it’s really more about HOW your work the strategies than it is about the actual strategies themselves.

As I said in the first part of this series, I’ve moved most of my prospecting efforts online and it has worked and continues to work very well for me. The lesson then I want to impart is that IT TAKES TIME. Just like with the more traditional strategies, you’re not going to get results over night. So don’t let anyone’s ad or capture page fool you into expecting otherwise. Success will come if you remain persistent, continue being a student of the industry, and keep your eye on the prize.

 
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