So now that we have an idea of how the internet works (see previous post: The Evolution of Communication) let’s begin looking at how to make it work for YOU.
To recap, let’s remember that we can’t behave like big corporations in the way they market. The internet gives consumers ultimate freedom to customize their “programming”
– in other words they get to pick and choose exactly what they want to view online. If they were tuning out the adverts on television (and we all know they do) what more will they do so online?
The internet is a COMMUNITY and the only way a network marketer will get the attention of online audiences is by becoming a part of that community. We can do this by striking up conversations and contributing to the online discourse.
Some of you might be thinking, “I can’t just butt in and start chatting people up!”
Sure you can. As long as you have something of value to offer, as long as your input is worth the few minutes it takes to read or watch, then yes you can just start “chatting” people up.
But if you’re hesitant about this, don’t worry. A better way of going about things is by publishing material say through a blog or videos or articles, information that can help your audience (in this case network marketers) with a specific problem they might encounter in their endeavors. This will lend to your credibility as an online personality and becomes your resume of sorts. Of course you’ll want to continue releasing new material and as your library grows so too does your credibility. Again, it’s about contributing to the community; it’s about bringing value to the table. Without that you’re as lost as a funny four letter word in the wind.
So if you haven’t yet taken your prospecting efforts online jump on in. The water’s fine. Whether with a blog, videos, or articles, (or any of the myriad of online social media), start off small. Do what you’re comfortable with. If you’re already online, make sure you’re not just promoting your deal (MLM and affiliate programs alike). Bottom line: people don’t want to be sold to, online or off.
Up next: What the Attraction in Attraction Marketing Really Means
To recap, let’s remember that we can’t behave like big corporations in the way they market. The internet gives consumers ultimate freedom to customize their “programming”
– in other words they get to pick and choose exactly what they want to view online. If they were tuning out the adverts on television (and we all know they do) what more will they do so online?The internet is a COMMUNITY and the only way a network marketer will get the attention of online audiences is by becoming a part of that community. We can do this by striking up conversations and contributing to the online discourse.
Some of you might be thinking, “I can’t just butt in and start chatting people up!”
Sure you can. As long as you have something of value to offer, as long as your input is worth the few minutes it takes to read or watch, then yes you can just start “chatting” people up.
But if you’re hesitant about this, don’t worry. A better way of going about things is by publishing material say through a blog or videos or articles, information that can help your audience (in this case network marketers) with a specific problem they might encounter in their endeavors. This will lend to your credibility as an online personality and becomes your resume of sorts. Of course you’ll want to continue releasing new material and as your library grows so too does your credibility. Again, it’s about contributing to the community; it’s about bringing value to the table. Without that you’re as lost as a funny four letter word in the wind.
So if you haven’t yet taken your prospecting efforts online jump on in. The water’s fine. Whether with a blog, videos, or articles, (or any of the myriad of online social media), start off small. Do what you’re comfortable with. If you’re already online, make sure you’re not just promoting your deal (MLM and affiliate programs alike). Bottom line: people don’t want to be sold to, online or off.
Up next: What the Attraction in Attraction Marketing Really Means
