Attraction Marketing Done Right

Attraction Marketing works. The proof lies in not only in the stories of Network Marketers earning sizable sums and building large downlines but it can also be seen in the droves of people rushing to register for the hottest new training course. Personally speaking, even though my execution differs from your typical Attraction Marketer, I can attest to the effectiveness these online methods. I’ve connected with some of my biggest leaders using these online techniques. Heck, I’ll even be willing to admit that I’ve moved most of my prospecting efforts to the Interweb.

Now, in speaking with other Network Marketers who have taken their prospecting online, I still get a sense of the “It’s just not working” frustration that many had with the more traditional methods (list building, cold calling, etc). There’s almost a desperation there in these networkers who are doing everything they can but still aren’t able to create the multiple streams of income that seem to come so easily to other Attraction Marketers.

What are they doing wrong? I can’t really answer that because marketing and funnels and affiliate sales is just not my bag. As I’ve said in a previous post about driving blog traffic, my brain just doesn’t work that way. I’m a relationship type of guy, a people person. I like making connections. So the only help I can offer these troubled marketers is to share what I’m doing and perhaps shed some light as to why it’s worked so well for me.

How I’ve Scored With Attraction Marketing

First, the reason I decided to write this piece was more and more I’m seeing that network marketers have gone from blasting their primary opportunities to instead blasting their affiliate deals. Now common sense dictates that if blasting your MLM opportunity didn’t work then doing the same with your affiliate capture and squeeze pages won’t work either. Now I can’t really be certain since that isn’t a particular strategy that I employ but what I will lay out is a simple step by step plan that has worked wonders for me.

• Content – the first thing you want to do is create and publish content of value. Whether it’s videos or articles or blog posts, you want to offer material that will genuinely help people build their businesses. If you’re unsure of what to put out, just think of what you would want to read or view. And the most important thing that I can tell you here is to be yourself. Be genuine. Doing so ensures that you will attract the people who are most like YOU. Then, making a connection and building a rapport comes much easier because you will be conversing with people whom you already have commonalities with.


• Connect – the internet is a community so become a part of that community. Share your content with people but also take time to read others’ material as well. Post comments, begin dialogues and foster discussions within the community. And when people leave comments on your articles make sure to reply. Basically, you want to communicate with people. Communication is the foundation for all relationships and that’s what we’re after here – building relationships.

EL OH EL! When I set off to write this I didn’t realize my step by step plan only consisted of two steps! Well, simpler is better I always say.

You see, I think people often make the mistake, online and off, of focusing on marketing. While that might get you a few conversions, the true strength of the Network Marketing model lies in the relationships that we build. The commissions and inevitably the wealth we create are a byproduct of those relationships.

The way I see it, online Attraction Marketing isn’t so much about sales and conversions. Rather, I see it as a way to meet and connect with people. The internet’s vast reach and speed give us access to an infinitely larger audience than say our local community but we have to treat it with the same courtesy and respect. Regardless of the medium with which we decide to do our marketing, we must always remember that it’s still Network Marketing.

Survey: How Well is Attraction Marketing Working for You?

With this post, I'm trying to accomplish a few things:

First, I want to get your opinions on Attraction Marketing for a new article I'm working on. B) I want this to be a place where people can come and read about others' experiences with online marketing.

So, the topic of discussion is:

Attraction Marketing - Are you really able to build your primary business (i.e. recruit people and build your downline) or is it limited to just bringing in affiliate sales?

Please leave your feedback in the comments below. And please pass this on.

Thanks!

Finding What Works for Your Network Marketing Business

In building my Network Marketing business, I’ve employed the entire spectrum of marketing methods and strategies. And, some of you may have noticed that in the past few months I’ve switched my focus from making videos to writing blog posts. Before I go into why, let me back track and give you a brief summary of my MLM education.

I started, like most of us in Network Marketing, learning cold and ward market techniques of person to person prospecting. I built my list and learned how to approach them utilizing three way calls and impending events. Then, I graduated to purchasing leads lists and buying into advertizing co-ops, learning phone skills and posturing along the way.

Shortly after that I started hearing of Network Marketers applying something I hadn’t heard of before called Attraction Marketing. I kept hearing of networkers leveraging the immense power of the internet to generate leads and I wanted to be a part of it.

So I dove headfirst into the online movement, creating videos, starting a blog, creating Squidoo lenses, Ezine articles, and began bookmarking with Digg. At first, my favorite thing was making videos. It really appealed to the film maker in me because it gave me a chance to use my creativity while building my business. However, my schedule constraints made it difficult to keep up with the time intensive video posting process so I began focusing my energy on writing blog posts. This allowed me to still use my creativity and appealed to another passion – writing.

Hence, I write more blog posts now than I make videos.

So, what does this have to do with anything?

Well first, this illustrates that you really do have to try many things before finding what works for you. By learning a multiple skill sets, you not only can tailor your marketing strategies to suit your strengths but you also increase your chances of conversions. We’ve all heard that the more lines you have in the water the more fish you’ll catch.

The other point I wanted to make was this: In this business, our education comes largely from experience in the field. You can learn from manuals and books and attend training events all you want but until you actually go out and DO, you won’t grow and develop as a Network Marketer. Knowledge without application is about as useless as… well you can fill in the blank.

My suggestion is learn and apply as many methods and strategies as you can. When you’re trying out a new strategy, work it for an extended period of time, six to twelve months so that you really understand it. Then from the skill sets you’ve developed, pick the ones that work best for you.