Social Media is DEAD

Or at least it feels that way. Months ago when I first really started getting into social media, I wrote that one should treat it as a community and that the best way to use it as a tool for business is by becoming a contributing member to that community. Now however, social media has evolved into exactly what I hoped it wouldn't - in short, FREE ADVERTISING.

Marketers are killing social media for the rest of the non-marketing population without question. Now, granted, my online networks consist mainly of people from the network marketing and internet marketing fields so these oh-so-witty ad copy type posts are in part to be expected. But with the notably significant drop in the instances of actual two-way communication, I’m beginning to wonder whether it’s all even worth it.

No one’s listening. Everyone is screaming their deal or program at the top of their lungs but no one is really listening. I got into social media to meet and connect with, to learn from and perhaps help other network marketers. If I can no longer do that, then what’s the point?

Look at the picture on the right. This is what we’ve stooped to – door to door salesmen of the virtual world. The worst of it is the image we portray to the non-marketing public. This behavior certainly does nothing to help clear up the already delicate reputation of Network Marketing.

Shame on us. Shame on us for allowing this to happen. Shame on us for not better educating our people. Most of all, shame on us for not being better people ourselves.

Network Marketers, if this is what the future of our industry looks like, we are in serious danger of losing the very thing we’ve been trying to build. But know this: so long as I draw breathe I refuse to let that happen.

Who’s with me?