Attraction Marketing Done Right - Part 4

The World Wide Interweb, the next great frontier in marketing. Never before has a mass media outlet held so much promise for the network marketer. And never before has there been a more dangerous time for them either.

Okay, I know that sounds bit dire and in a sense it is. The bevy of marketing systems and affiliate deals unfortunately steers distributors away and distracts them from getting a complete education. Sure some (and I emphasize SOME) of these programs do a wonderful job at teaching people the mechanics of setting up an online marketing funnel. I’ve learned a great deal from the Magnetic Sponsoring system as well as the Renegade Professional system and I promote them openly.

See, with all this focus on marketing, especially the high-profile type with celebrity endorsements, TV spots and even interviews on Oprah and Larry King, we are moving away from the more personal referral marketing that our industry is based on and we're shifting over to mass marketing strategies – traditionally the territory of big corporations. And with their track record of late, I'm not sure that big corporations are the example I want to follow.

But that's not what bothers me the most. Heck, you can market your business and products any way you like – we are independent distributors after all. No, what worries me the most is that this surge of online marketing systems is creating a new breed of MLM’ers who lack the basic skills of building a business – connecting, building trust and developing relationships with your prospects.

The litmus test of a skilled network marketer: take away his fancy website, take away his PPC and SEO, take away his internet access, take away the leads generated by celebrity ad campaigns and marketing and a true network marketer can still build an incredibly successful business.

How many of you reading this can honestly say you can do that?




In the next issue we'll wrap up with some final thoughts on what this entire series on Attraction Marketing means to the success of your business and what it means to the Network Marketing industry as a whole.