Attraction Marketing Done Right - Part 5

I realize my tone in the first four articles of this series seems very anti-Attraction Marketing. I want you to understand that could not be further from the truth. I love Attraction Marketing and I have in fact moved the majority of my prospecting efforts online. But it's so new and so quickly evolving that we must be careful how we proceed else we risk permanently damaging this amazing industry of ours.

Ramin Mesgarlou stated in a recent interview for Networking Times Magazine, “People in this business are always looking for that secret recipe.” So, in our marketing we must be careful what type of message we are conveying and that we’re not preying on networker marketers’ need and desire to sponsor more people into their business – a feeling that all of us experience at one time or another, especially those who may have yet seen the type of success they expected when getting started in this industry.

True, the internet’s power has given network marketers a reach unparalleled in past generations. Gone are the days when the majority of our prospecting was limited to our local community. The internet has given us the ability to tap into and connect with the over one billion people worldwide who log on regularly. But though we now have access to exponentially more people and prospects, we cannot simply toss aside the core principles that our predecessors laid down before us, the foundations which distinguishes our industry from all others and on which all our successes have been built.

In the immortal words of the great John Kalench,

“Prospecting is a process. Everybody has [their] own window of time. Appreciate that, honor that first, and you give those around you the respect they deserve in making the decision to join your team. This opens the possibility for a serious win/win relationship. The relationship is the crucial factor.”

With all the capabilities we now have with the internet, the very basic principles of building a business hasn’t changed. Learning how to create an online marketing funnel and how to monetize your leads through affiliate deals, you can generate thousands, perhaps even millions of new prospects. But none of that automatically equates to success. Once you’ve learned how to grow your list, you must set about on the task of making a connection with the people on that list. When you make connections, when you develop relationships, that’s when the real magic happens – your organization begins to experience true, organic growth.

Again, John Kalench:

“Don’t look at people as prospects: look at prospects as people. Put the relationship first.”

So, while your spending time learning and teaching the ins and outs of internet marketing, don’t forget to also devote time to your personal development. Devote time to improving yourself and then in turn you can devote time to helping others do the same. The rest is just mechanics.