Here's an article I came across today on Mashable.com that makes some really great points on where the internet marketing and web 2.0 strategies is headed. In this article, titled What’s Next in Online Advertising?, Jackie Peters says this:
"...the Web is becoming more and more social. It’s been my experience that the brands, and people, who are most successful on the social Web are those who contribute. Communities on the social Web cannot be sold to, but that doesn’t mean they won’t embrace a brand. The social Web is about Community, Connections, Contributions and Conversations, not Convincing and Conversions..."
Click here for the original article
That to me is a very significant statement and really goes along with everything we've been saying about web 2.0 and using the internet to build your business.
It's all about building connections and branding yourself.
Check out the video and then GO HERE to get your copy of Brand Yourself to Win
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