Finding What Works for Your Network Marketing Business

In building my Network Marketing business, I’ve employed the entire spectrum of marketing methods and strategies. And, some of you may have noticed that in the past few months I’ve switched my focus from making videos to writing blog posts. Before I go into why, let me back track and give you a brief summary of my MLM education.

I started, like most of us in Network Marketing, learning cold and ward market techniques of person to person prospecting. I built my list and learned how to approach them utilizing three way calls and impending events. Then, I graduated to purchasing leads lists and buying into advertizing co-ops, learning phone skills and posturing along the way.

Shortly after that I started hearing of Network Marketers applying something I hadn’t heard of before called Attraction Marketing. I kept hearing of networkers leveraging the immense power of the internet to generate leads and I wanted to be a part of it.

So I dove headfirst into the online movement, creating videos, starting a blog, creating Squidoo lenses, Ezine articles, and began bookmarking with Digg. At first, my favorite thing was making videos. It really appealed to the film maker in me because it gave me a chance to use my creativity while building my business. However, my schedule constraints made it difficult to keep up with the time intensive video posting process so I began focusing my energy on writing blog posts. This allowed me to still use my creativity and appealed to another passion – writing.

Hence, I write more blog posts now than I make videos.

So, what does this have to do with anything?

Well first, this illustrates that you really do have to try many things before finding what works for you. By learning a multiple skill sets, you not only can tailor your marketing strategies to suit your strengths but you also increase your chances of conversions. We’ve all heard that the more lines you have in the water the more fish you’ll catch.

The other point I wanted to make was this: In this business, our education comes largely from experience in the field. You can learn from manuals and books and attend training events all you want but until you actually go out and DO, you won’t grow and develop as a Network Marketer. Knowledge without application is about as useless as… well you can fill in the blank.

My suggestion is learn and apply as many methods and strategies as you can. When you’re trying out a new strategy, work it for an extended period of time, six to twelve months so that you really understand it. Then from the skill sets you’ve developed, pick the ones that work best for you.