As the saying goes, "in order to attract others, one must be attractive,” but what does this exactly mean when taking your Network Marketing Business online?
The answer is quite simple really.
While it’s important to present yourself as an authoritative voice on whatever particular subject or topic you’re dealing with and to do this often and do it well through whichever medium you are most comfortable, the most crucial part of the Attraction Marketing equation is YOU.
True, one would certainly expect that you know a thing or two about what you’re talking about, otherwise why pay attention to you in the first place. But doing so in your own voice will go a long way to attracting people who are most like you. Being genuine ensures that you will attract people who are similar in character as yourself. This will make connecting and building relationships with them much freer because an innate commonality already exists.
The flip side of this is if you’re not being you, not being genuine, then you’ll attract people to not you. You’ll either have to go on pretending that you’re this other persona or you’ll have to convince your prospects that the real you is as capable and knowledgeable as the other you you’re portraying.
In short, NOT being genuine greatly increases the time it takes for people to get to know you whereas BEING genuine makes the “getting to know you” phase much more free and easy. And this is crucial since Network Marketing is a relationship-based business.
I guess I could’ve just said that in the first place. But then that just wouldn‘t be me.
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2 comments:
I wish more people understood this concept of simply being YOU. People often try to project an image of what they think others want, when in reality being themselves is much more attractive.
~Angel Taylor
I'm right there with you, Angel. In this digital age where everything is on the internet, our reputations, nay our livelihood as networkers rests on portraying as honest a picture of ourselves as possible because one way or another the real you will eventually be exposed. So it might as well be on your terms.
I do have faith that it will work itself out. Marketing online especially for networkers is still relatively new so people (myself included) are still figuring out how best to go about using the internet to build their business.
Thanks for dropping by, Angel.
Keep fighting the good fight.
:)
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