Where Attraction Marketing Fails

Human Connection – the thing that makes Network Marketing unique is exactly what’s missing in Attraction Marketing, at least how it’s currently being practiced. While the power of the internet allows us vast reach, it also puts us at risk of becoming more cut off from one another as many use it to avoid human contact. And despite the growing popularity of Social Networking and Social Media, network marketers have adapted it and use it in a way that’s anything but social.

It’s relationships that make this business run and unfortunately I see very little of this happening. Instead, the focus seems to be on building the largest possible “following” through whatever means necessary so that one can blast their opportunity with the hopes of getting it in front of as many eyes as possible. We are accustomed to this type of strategy because that’s how we’ve seen traditional businesses, large and small, conduct themselves. This is the type of marketing we grew up with, the type of marketing that’s been done since the advent of mass media outlets like radio and television.

But it is completely foolhardy for an individual networker to think that they can market like a big corporation.

And there we hit the root of the problem – the word marketing. This I believe is where the misconception about Attraction Marketing lies. The strength of Network Marketing is that we aren’t big corporations that people don't trust; we aren’t big businesses that convert sales by advertising to the masses. No, we are one person sharing our products and our opportunities with another. It’s that trust, that bond, that human connection that makes Network Marketing unique and frankly what makes it so successful. This focus on “marketing” misleads people into thinking that you can grow a business without building relationships.

Whether building your business online or off, it’s important that you learn the fundamentals. And as a leader, the success and longevity of your organization requires that you teach these fundamentals to your downline. So let’s begin with a wonderful video from one of our industry’s greats, John Milton Fogg:

To learn about the fundamentals I mentioned above, I highly encourage you to CLICK HERE and get your free audio or eBook copy of John Milton Fogg's The Greatest Networker in the World. It's one of the most beloved books ever written for our industry and for good reason. This book has changed my life. Now let it change yours.