Why Your Why is SO Important

I've heard some trainers say that your why won't build your business. While this is true in the practical sense, your "why" is critical if you're going to get through the trials and tribulations that we all inevitably face when building this business.  And I'm not necesarily talking about the nice cars and large homes either.  Certainly the material things that this business can afford us are great, but what we're after here is something that touches you on a much deeper level.


And you know what?  I've just deleted two paragraphs of my expounding on the things your why can be.  But then I realized that there's no way I can really tell you that, not effectively anyway.  That is something only you can know.

What I can say about your why is that it must be so rooted in the pit of your heart and soul that no wind of adversity can blow away your desire to succeed in this business.  Your why has to be so strong that it can withstand no-shows, rejection, downlines dropping out, even ridicule.  It has to be stronger in fact than your old habits of belief that have up until now been holding you back (what I call mental and emotional baggage).

So what's your WHY?  What drives you to continue building this business?  Help those who aren't quite certain yet about their why get an idea by sharing yours in the comment section below.