Connecting the Dots for Your Prospects

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A couple posts back we talked about how simplicity is the key to duplication in Network Marketing.  We'll continue this topic today and explore the importance of keeping things simple for your prospects.

In your presentation, whether it's a hotel event, a home party, or a one on one, the goal is to get your prospects to see things the way you see it -- to see your products and your opportunity as the life-changing vehicles you know them to be.  Essentially, you want them to be able to put themselves (even if it's subconsciously) in your shoes and in order to do that you have to demonstrate how simple this business can be.


Now for home parties (which I believe is where the bulk of your business should take place), here's my suggestion:

First, start off with a dream building exercise. On a piece of paper I ask the audience to write down five things they would do, be or have if money were no object. This engages the prospects and gets them thinking about their goals and dreams and the things they really want to achieve in life but may have had to put aside due to circumstance.

Next, have them put their paper away for the moment and introduce the business portion of your presentation. Tell them that your intention is to share some information with them regarding your products and your business opportunity.

Then use a third party tool (ideally a DVD) to present your company and opportunity.

Here's where it gets good.

It's time to illustrate how simple this Network Marketing can be. When the DVD is finished and you've made a few comments and answered a few questions about the material, ask your audience now to think about what just transpired and what exactly they've seen you do thus far. The answer of course should be 1) invite people over and b) press play on the DVD. This will be difficult for them to deny since it should be in fact all you've done. Then, and this next part is important, ask them if these are two actions that they could see themselves doing.  I usually throw a little levity in there by saying, "Raise your hand if you cannot press play on a DVD." This really drives home the point -- this business is simple.

And for the finale, have them take their lists back out and explain how attaining and achieving their dreams and aspirations can be as simple as the steps you've just done -- 1) inviting people over and b) pressing play on a DVD.

Of course this is just a skeleton that you can flesh out with product demos or by drawing the circles, but make sure not to add too much more else you'll over complicate things. Remember, simplicity is the key and if you can connect those dots for your prospect you'll hit a home run every time.


What do you think? Does this make sense or have I over simplified things?